Affiliate Program

We invite publishers, streamers, affiliates and marketing partners to join 666’s referral programme. We run a straightforward partner scheme built for Canadian audiences, focused on clear reporting, practical promotional tools and steady, long-term collaboration. Whether you promote on a website, a Twitch stream or a social channel, we work with you to turn engagement into reliable revenue streams while keeping player protection and compliance front of mind.

Programme purpose

Our affiliate programme exists to create mutually beneficial partnerships that drive verified player activity. We support partners who bring quality traffic from Canada and beyond, aiming to convert that traffic into long-term, verified players. We prioritise sustainable growth over short-term spikes and expect partners to promote responsibly.

Partnership benefits

As a partner you receive access to tailored creative assets, regular campaign ideas and a dedicated contact for commercial discussions. We focus on straightforward commercial terms, prompt payments and a cooperative approach to seasonal campaigns. Partners also gain access to native‑language materials for English Canada and standard Canadian currency handling to streamline promotions.

Commission structure

We offer flexible commercial models to fit different publisher types - including revenue share, CPA and hybrid options. Specific terms are agreed individually so you can pick a model that matches your traffic quality and business goals. Payouts and payment methods are discussed during onboarding and are handled on a predictable schedule.

Tracking and reporting transparency

We provide a secure partner dashboard with real-time tracking and clear reporting of clicks, registrations and net player value. Reporting is designed to make reconciliation easy and to give partners visibility into how campaigns perform. Any adjustments to activity are communicated promptly and documented in the partner portal.

Marketing tools and support

Partners get a library of approved creatives, landing pages, banners and text links pre-localised for Canada. We supply creative briefs, suggested landing strategies and occasional co-branded assets for high-performing partners. Our account team offers guidance on compliant messaging, A/B testing ideas and seasonal planning to help optimise conversion.

Long-term cooperation

We prefer long-term relationships built on transparency and steady traffic performance. High-quality partners may receive bespoke commercial terms, early access to new campaigns and priority support for launches. We also run periodic reviews to align on goals, optimise campaigns and agree next steps.

Getting started

Joining is straightforward. Apply with your basic partnership details and traffic overview, and we’ll follow up with commercial options and onboarding materials. From setup to first payouts, our team supports you through every step to make the partnership operational and compliant for the Canadian market.